Niche Distribution

 Before we answer that question let us explain the concept of a niche.  A niche can be thought of as a smaller more focused part of the whole.  A niche market is a concentration on a smaller more specialized group of some kind.  The reason you want to practice niche marketing is to get your message out to those who have the most probability of welcoming that message and eventually becoming a customer.

Niche distribution is related to how your message is delivered not what that message contains.  Simply put, we want to get your niche driven message into the hands of your niche.  That sounds simple and obvious but how often does a niche message get blasted out to the world hoping somebody of interest will hear it?  We want to connect you directly with your actual potential customer.  When this happens your dollars are put to their best use and your return on those dollars becomes much greater.

With this method you may be able to reduce cost but then again you may not want to spend less since the return rate may justify going even further.  When you begin to tell people about your product or service who might actually be a potential customer of yours it changes their perspective of your business.  We’re sure you have received junk mail before with loads of advertising that you really don’t care about.  Today with mass email campaigns that has become a significant problem.  Now imagine you go on vacation and receive something that tells you where to shop, eat and even stay for the night in that local area.  You are interested and will pay attention.  That simple delivery of information is likely to be met with a positive and welcoming attitude which is highly likely to translate into a financial transaction to one or more of those businesses.