Search Engine Marketing (SEM)

SEM is a form of internet marketing that seeks to promote website's by increasing their visibility in search engines through paid sponsorship . This is akin to placing an add on a billboard or on a place mat in a restaurant. Another form of SEM is through direct email campaigns to those who sign up on your site to receive special offers.

 

Email Campaigns

We will never involve a client of ours in sending spam (unsolicited email). Our email marketing program will involve sending special offer emails to the following:

Subvenio Technologies email campaigns will always follow the FTC CAN-SPAM Law. We do not subscribe to the practice of purchasing email lists from 3rd parties.

 

PPC Campaigns

Pay per click (PPC) is an internet advertising model used mostly on search engines. The way it works is advertisers only pay when a user actually clicks on an advertisement to visit the advertisers' website. Advertisers typically bid on keywords and phrases relevant to their product, service or target market.

When a user types a keyword query matching an advertiser's keyword list, or views a web page with relevant content, the advertisements may be displayed. Such advertisements are called sponsored links or sponsored ads, and appear adjacent to or above the "natural" or organic results on search engine results pages, or anywhere a webmaster or blogger chooses on a content page.

Since the appearance of your add is directly effected by the price you pay per click in relation to the price that your competitors pay, it is of extreme importance that this activity be monitored daily. This is a science in itself and can be frustrating and non productive for the inexperienced. We offer to manage that process for you.

 

At Subvenio Technologies we are committed to pushing the envelope of both technology and practice and keeping your business and ours forging ahead into the 21st century and beyond.